UB40 ft. Ali Campbell · 2023
When Uganda's favourite band came home, we made sure no one looked away.
Killing the noise. Filling the seats. A landmark Kololo concert delivered.
Client
UB40 ft. Ali Campbell
Services
Campaign, PR, Broadcast & Content
Industry
Live · Music · Broadcast
Date
2023
The task
After fifteen years away, UB40 Featuring Ali Campbell was returning to Uganda, performing at Kololo Ceremonial Ground on December 21, 2023 to coincide with NBS TV's 15th anniversary. NextCom was brought in to handle all communications for the event, in collaboration with NBS TV and Talent Africa. The mandate: build nationwide anticipation and fill every seat.
The approach
Shortly after the grand unveiling, negative publicity surfaced and threatened to derail momentum. NextCom was tasked with countering the noise fast, restoring public confidence and keeping ticket sales moving, all without losing the excitement the event deserved.
What we did
NextCom responded swiftly, neutralising the negative narrative before it could compound. The team ran a sustained communications push across media, social platforms and press, pulling in major partners including Vision Group to broaden reach and reinforce credibility.
Results.
Public confidence restored
Ticket sales surged
Widespread coverage across Uganda's biggest platforms
A sold-out Kololo
UB40 came back. Uganda showed up.
Next case