We turned a go-kart track into a runway and proved culture has no fixed address.

The task

Kampala's nightlife had a formula problem. Same venue. Same vibe. Same ending. NextCom decided to blow up the formula, literally. What if the venue was a go-kart track? What if the runway was a race circuit? What if the DJ booth overlooked it all? Pass The Aux: Meraki Edition was born, a full culture takeover in partnership with Guinness Smooth. The brief was simple and completely unreasonable: put fashion, music and motorsport in the same sentence. And make it undeniable.

The approach

Build an immersive one-night experience that tells a cultural story, creates content worth watching long after the lights go off, and gives Guinness Smooth a real seat at the table of Kampala's youth culture. And prove that NextCom can build original IPs that travel. No pressure.

What we did

NextCom flipped everything. The go-kart track became a runway. The DJ booth became a stage. The pit lane became a lounge. Music, fashion and games ran simultaneously, each one turning up the heat on the others. Then they shot the whole thing like a film, drone angles, neon-lit lifestyle content, dynamic camera movement, so the night could live forever on TikTok, Instagram, YouTube, NBS Plus and Next Radio.