KCB Bank Uganda · 2024
Fifteen years in Uganda. Content made for every single one of them.
Sharp, culturally specific creative that turned real banking features into scroll-stoppers.
Client
KCB Bank Uganda
Services
Social Media Creative
Industry
Banking & Finance
Date
2024
The task
KCB Bank Uganda, celebrating 15 years in the country, needed social content that made their products irresistible. The ATMs. The Visa Card. The Mobile Loan. Real products. Real life. Real copy that Ugandans would stop and read.
The approach
Translate each product into sharp, culturally specific creative that hit in both English and Luganda. Copy that felt local. Visuals built for the feed. A campaign energy worthy of 15 years on Ugandan soil.
What we did
We produced a series of campaign creatives across KCB's key products. 'SKIP THE QUEUE' for the cardless ATM deposit, bold typography, a joyful customer, no queue in sight. For Christmas, colourful festive creative pushing the KCB Visa Card for grocery shopping. For the mobile loan, we went local: 'LEKA TUKUSORTINGE!', a bold Luganda line that hit home. Dial *244#, get up to UGX 5M, sort your bills.
Results.
A multi-product campaign series
Bilingual creative that landed
15-year anniversary content franchise
Content made specifically for Ugandans, because it was
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