Jesa Jus, Back To Jus · 2024
We gave Uganda's favourite kids' juice the energy of a playground.
A back-to-school campaign with the strategy of a market leader.
Client
Jesa Jus, Back To Jus
Services
Social Media Creative
Industry
FMCG & Beverages
Date
2024
The task
Jesa Jus, Uganda's beloved kids' juice brand, needed to own the back-to-school season. The ask: create content that was joyful, colourful and spoke directly to kids and parents in a language they loved.
The approach
Full energy. Full colour. Full fun. Make the juice feel like a school essential, not just a snack in a lunchbox. Content parents trusted, kids wanted, and retailers couldn't keep on shelves.
What we did
'BACK TO JUS', a campaign theme we created that positioned the juice as a school staple. Bold typography. Animated stationery characters. Real Ugandan school kids. Shopping trolleys. 'Just Say Jus!', a second line that made Jesa Jus the universal answer to breaktime: a skateboarder kid, a helmet, pure adventure. Term-version added a giant alarm clock and school books.
Results.
Owned the back-to-school conversation
Loud, joyful, impossible to miss
Parents loved it. Kids wanted it.
Retail pull-through on shelf
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