ABSA Bank Uganda · 2024
A bank that finally spoke the language of its customers. Digitally. Authentically. All year.
Year-round content strategy across four business pillars.
Client
ABSA Bank Uganda
Services
Annual Influencer Programme & Content
Industry
Banking & Finance
Date
2024
The task
ABSA Uganda needed more than visibility. They needed depth. Market share. New customers. Deeper loyalty from existing ones. And a digital presence that didn't feel like a bank trying too hard. Four goals. One programme. NextCom.
The approach
We built an Annual Content Pillar Strategy, four recurring campaign themes, each designed to serve a different ABSA business objective while staying flexible enough to adapt across platforms throughout the year.
What we did
Pillar 1, #ABSAFinancialSmart: financial literacy that stops the scroll. Pillar 2, #ABSADigitalRevolution: tutorials and demos of digital and mobile banking. Pillar 3, #ABSA4Business: SME success stories to drive loan uptake. Pillar 4, #ABSACares: CSR storytelling, community and partnerships shown in real ways. Every influencer briefed and aligned so every post felt intentional, not just sponsored.
Results.
A bank speaking its customers' language
Four always-on content pillars
Consistent digital brand voice
Measurable acquisition & loyalty lift
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